Software companies run almost entirely on digital systems, so their operational record is usually deep, structured and well preserved: exactly what buyers look for.
The most valuable SaaS records
- Support tickets: issue, diagnosis, back-and-forth, resolution. More on ticket data.
- Engineering and product discussions: Slack channels, incident reviews, spec debates
- CRM and sales history: multi-month deal cycles with objections and negotiation
- Customer success notes: onboarding, renewal and churn-risk handling
- Internal docs: runbooks, SOPs, knowledge base articles
What to leave out
- Customer content in your product. This is generally your customers’ data under your terms of service and DPAs.
- Credentials, keys and security details from engineering channels
- Source code, unless you are deliberately licensing it as a separate asset with IP advice
Not sure if your data qualifies? The intake takes a few minutes.
Why SaaS records score well
Buyers say depth of history, visible reasoning and workflow complexity raise value. A three-year-old helpdesk with tagged categories and full threads hits all three. So does a Slack workspace where product decisions are argued out in public channels.
Getting started
- List your systems and how far back each goes.
- Flag anything governed by customer contracts.
- Request an estimate. With 30+ employees, micro1’s data partnerships program is a natural fit; smaller teams can try Polyshares.
Frequently asked questions
Can a SaaS company license data stored in its product?
Usually not. Data your customers store in your product is typically governed by your terms of service and DPAs. Focus on your own internal operational records.
Is our engineering data valuable?
Engineering discussions, incident postmortems and ticket histories show technical reasoning, which buyers describe as valuable. Source code is a separate asset with its own IP considerations.